A partial list of our services includes:

• Development and implementation of strategic marketing and public relations plans

• Management of creative projects, especially museum exhibitions, historic sites and multimedia educational programs, ensuring that they are on time and on budget

• Diversity and Inclusion assessments

• Educational product development

• Facilitation of stakeholder input meetings

• Planning, hosting, and facilitation of charrettes, think tanks, and brainstorming sessions

• Organizing public meetings, especially for community engagement

• Fundraising support

• Market research

• Custom publishing and editorial services

• Creation of inter-organizational partnerships

OUR VISION

The ROZ Group Inc. is the vision of Rosalyn J. McPherson, a seasoned executive with more than thirty years of marketing, communications, and product development expertise in the corporate and non-profit sectors. 

Since the firm’s inception, we have developed marketing initiatives and communications strategies for major brands; developed and launched public historical sites and museum exhibitions; developed communications platforms for major construction projects; crafted audience cultivation and outreach strategies for tourism organizations; prepared business plans for healthcare foundations; and much more.

our work

As an innovative strategic planning and project management firm, we are passionate about discovering and developing ideas, then communicating them effectively to key audiences and stakeholders. 

Our team of experienced and diverse associates has deep expertise across a broad range of industries and specialties – and this equips us to apply proven approaches to our work that draw on years of professional practice, leadership, resource-mining, and specialized connections. We can communicate complex concepts and systems to the broader public, and we get excited about entering unfamiliar spaces to create plans and programs that foster cooperation and alliances.

We love projects that allow us to influence the world in both small and large ways, and we are especially adept at working with communities to ensure that everyone has a voice in the important issues that affect us as citizens and human beings. Education and intercultural understanding are inextricably woven into the core of our approach to the projects we take on.

OUR PARTNERSHIPS

We pride ourselves in having a national database of contacts and resources that we call upon based on the needs of each individual client. For more than 30 years, the members of our team have been in the business of developing and marketing product and experiences that are educational and entertaining. 

 The ROZ Group brokers relationships for our clients that provide functional support as well as the opportunity to explore new ways of doing things in an increasingly complex, competitive environment. We also love to connect the dots by creating partnerships between organizations.

Our approach allows us to work with corporate, non-profit, and government entities, often forging alliances between the three. We assemble cross-functional teams to complete the task at hand. These teams usually include writers, editors, graphic designers, exhibit developers, public relations specialists, and fund-raising specialists. We also assemble advisory boards to inform our work that include educators, government officials, marketers, entertainers, social workers, museum professionals, medical professionals, publishers, historians, and scientists.